Our Logo

ffrash_f
The brand name Ffrash is a combination of the words “trash” and “fresh”. The red combination of “FR” starts low. This symbolizes the disadvantaged position of our Ffrash team of young adults. The end of the letter R starts with a pile of trash that is positioned higher than the other letters. This upward movement represents the growth of our Ffrash youngsters. The colour combination of the logo is inspired by the colours of Jakarta’s enormous dump areas: a lot of grey with occasional bursts of brightness.