Ffrash Designers

Each Ffrash collection will be designed by well-known Dutch and Indonesian designers. The first collection (2013-2014) was developed by Karin van Lieshout and Guido Ooms, from Design Studio OOOMS.

During the month of January the Ffrash workshop was renovated by Guido and Karin, together with the Ffrash-team. Meanwhile, they’ve also designed the very first Ffrash collection, while training the Ffrash young adults how to handle the tools and machines and teaching them all different aspects about product design. This has been a great experience for both the designers, as well as the young artisans.

In May 2014 new designs were added to our collection, when Celine van Raamt came to Indonesia. She is a Bsc Industrial Design engineer from TU Delft (Netherlands) and did a postgraduate Industrial Design at the Royal Academy of Art. At the University of Technology in Sydney she did a semester of graphic design and photography. She did many design projects, amongst others in China. Her broad experience led to the development of some very nice Ffrash products. She taught the team some new techniques, while sharing her knowledge with them about design.

The third Ffrash collection (2015/2016) was designed by Karsa, the brainchild of Zylia Design Studio, an established furniture and product design consultancy in Indonesia. Karsa as a word means ” a passion to create “, they offer the unique, the witty, and the best designs as accessible, quality products for everyone. By using new materials and techniques, the Karsa team, Joshua Simandjuntak, Irma Febriani and Diaz Adisastomo created a brand new and exciting collection for Ffrash named ‘Trashsure’. With enthusiasm they learned the Ffrash team the new techniques which was an unique experience for all of them.

Guido and Karin on their involvement in Ffrash.

karin“We love to travel, especially through Asia. In a lot of these countries, we have been touched by the warmth of the people. In general, relationships in these cultures are far more important compared to, for example, The Netherlands, where we are much more focused on individual successes. But we can still learn a lot from each other. During our journeys, we often met very creative and innovative artisans. However, probably due to a lack of education, they missed a certain entrepreneurial spirit. guidoAs designers ourselves, we love to educate students about designing and producing products, and then getting them on the market. They can really use this knowledge to become more successful. Training the Ffrash youngsters fits us perfectly. With our Ffrash designs, we can show the youngsters that even from trash out of their own junkyards, we can make designs through innovation, cooperation, and professionalism. Beautiful, useful interior products with a good story behind them: that is what Ffrash represents for us.”

Celine on her involvement in Ffrash.

celine“When I was asked to help Ffrash with their inspiring project, I remember thinking, “This sounds like a great adventure!” Training the young locals at the workshop and designing new products made out of trash struck me as a brilliant way to combine two major issues into one project. I had just finished a wonderful holiday in Indonesia, which had given me a good introduction to the culture. But during this trip, it was also hard to ignore all of the trash—in the water, on the side of the road, everywhere.
My mission as a designer is always to present ideas for high-quality products that tell their own story. For this project, I also needed to keep in mind that the kids would have to produce my designs on their own after I left. On top of that, I wanted to make sure I could add something new and fresh to the project after all of the great work studio Oooms did before me.
I’ve never worked with kids in this way before. The young locals of the Ffrash team have obviously been through a lot, but to see how grateful they were to learn these new skills made me realize that they are just kids, like any other kids, and that it is important to give them the opportunity to keep on learning.
Designing with trash has been very interesting. Trash is directly connected to a culture. For example, in Indonesia, people tend to use plastic bags for everything, whereas in The Netherlands it’s more common to take your own shopping bag with you. Also, in Indonesia it’s very cheap to make a plastic banner for advertisements, and so every bit of empty space is filled with banners that can’t be recycled. Environmental awareness is increasing, but still far too little is being done against pollution. Through our project, I hope to raise awareness among Jakarta locals by making beautiful products out of their own trash.”